Understanding modern travel trends
AnalyticsIQ's Cognitive Sciences team conducted an in-depth study to understand current travel patterns and emerging behaviors
As we head into the peak travel season, the industry is anticipating a significant rebound in international and business travel to pre-pandemic levels. Recent shifts in travel preferences include a focus on affordability, flexible booking, and sustainable, personalized experiences.
Key takeaways
- Travelers: Approximately 78% of U.S. adults take at least one trip per year. Millennials lead the way with 3.5 trips per year, followed closely by Gen Z. Boomers travel less frequently (about twice per year), while Gen Xers average more than 2.5 trips per year;
- Experience Focus: Travelers now seek experiences that align with their interests, such as culinary adventures, cultural immersion, and family activities, prioritizing connections and personal values;
- Accommodations: Most travelers prefer hotels for their convenience, reliability, and amenities, signaling a preference over peer-to-peer lodging options such as Airbnb or VRBO.
Download the full report at AnalyticsIQ