US Digital Travel Forecast Overview 2023
US travel industry ad spend growth outpaces other industries for the third year in a row
Digital ad spend by the US travel industry will grow by 14.3% this year for a total of $6.79 billion, according to eMarketer Insider Intelligence. Total digital travel sales will reach an all-time high, as will the number of digital travel bookers. Travel industry digital advertisers, in turn, will spend more than ever before.
Key takeaways
- This will be the third year in a row that travel advertisers will increase spending more quickly than any other industry, and that will happen again in 2024, as noted in our US Digital Travel Forecast Overview 2023 report. That said, travel is just 2.6% of the overall US digital ad market;
- Pent-up demand from the pandemic is still driving spending, which surpassed pre-pandemic levels last year;
- Search ads account for a higher share of digital ad spend than display, which is unique to only travel and healthcare and pharma.
Get the full story at eMarketer