US: Luxury hotels rise as low-end brands slump

Luxury hotels in the U.S. have seen strong growth in demand and rates, while economy hotels have seen year-over-year declines, bucking historical trends

Jun 26, 2024

Higher-end travelers, and therefore higher-end hotels, are experiencing robust growth in demand and room rates. However, the same cannot be said for the lower end of the market.

Key takeaways

  • For the first five months of the year, luxury hotel occupancy was up 1.8% year-over-year, while economy hotel occupancy was down 3.4%, according to CoStar;
  • This break from the usual pattern, where room demand across all segments tracks GDP growth, suggests that current economic pressures are affecting consumers differently across income levels;
  • High inflation for core items for lower-income households, such as housing, food and car payments, may force them to prioritize essential expenses over discretionary travel.

Get the full story at Skift (subscription only)

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.