US travel to Europe to grow a further 55% this summer

The largest cohort of travelers - fully one quarter - were bound for London, followed in popularity by Paris, Dublin, Rome, and Reykjavik

Travelers crossing “the pond” for their vacations will find Europe crowded and expensive this summer. Travelers returned to Europe in the Summer of 2022, and the travel insurer Allianz estimates that visitor numbers will grow a further 55% over last year during the period between the U.S. Memorial Day and Labor Day holidays.

Key takeaways

• Cities that were projected to have the highest hotel rate increases included Paris, Stockholm, and Dublin, with average rate increases ranging from 8-10%;
• London, Amsterdam, and Frankfurt were also expected to clock healthy gains in average hotel rates this year, for both business and leisure travelers;
• Henry Harteveldt, President of Atmosphere Research Group, cautioned that travelers could ultimately be more price-sensitive than hotel revenue managers are forecasting.

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