Virtuoso report predicts big year for travel in 2024

According to the 2024 Virtuoso Luxe Report, travelers will be more interested in visiting far-flung destinations and having once-in-a-lifetime experiences than ever before

Global luxury and experiential travel network Virtuoso surveyed its industry-leading travel agency members and their advisors across more than 50 countries to predict what's ahead in the coming year. Virtuoso is a respected trend forecaster, and the annual Luxe Report serves as a compass for determining consumer preferences in high-end luxury travel.

Key takeaways

• New frontiers: While preference for European favorites remains, the desire to visit dream destinations, under-the-radar locations or the drive to be "first" to a destination, has luxury travelers increasingly intrigued by the unexplored;
• The party continues: Post-pandemic festivities continue with celebration travel making the list of top trends for 2024;
• At ease: Increased demand for custom trips made easy, from exclusive-use experiences to booking half days at hotels to fit their needs, has today's traveler maximizing comfort.

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