Wanderlust conquers wallets
Despite economic uncertainties, travel confidence runs high as wanderlust triumphs over the wallet, according to Booking.com’s 2023 APAC Travel Confidence Index
The report provides an in-depth analysis of travel mindsets across Asia-Pacific (APAC) that reveals a striking paradox: despite financial concerns ranking highest among their worries (42%), an astounding 73% of APAC travellers maintain unwavering optimism for their future travel plans over the next 12 months.
Key takeaways
- Over half (53%) of travelers surveyed have no intention of postponing their travel plans, despite the complex and interconnected crises pressuring the global economy, including inflation, climate change and supply chain disruptions;
- Even more impressive, 59% of travelers surveyed remain steadfast in their original travel plans and intend to increase their travel budgets for the year to finance more trips;
- Additionally, the report unveils four distinctive traveller personas for the first time, providing valuable insights into their prime motivations, priorities and travel behaviours.
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