Ways hoteliers can optimize loyalty

Hotel loyalty programs are not just a tool for customer retention - they are a strategic asset that can significantly contribute to RevPAR

Hotel loyalty programs have transformed significantly, transcending the traditional focus on points and discounts. They now play a vital role in enhancing the guest experience through custom-tailored rewards, which are designed to meet each guest’s unique preferences and enrich their stay.

Key takeaways

• Central to this evolution is the realization that contemporary travelers yearn for extraordinary experiences. This has led to a shift in loyalty program strategies towards offering unique, location-specific experiences and rewards;
• Hotels can also leverage the power of social media to boost loyalty. Some 75% of leisure travelers use social media for travel planning, according to American Express Travel’s 2023 Global Travel Trends Report;
• Offering personalized experiences that guests are eager to share online can turn them into brand advocates. This enhances the hotel’s marketing reach and adds value to the loyalty program.

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