What are travelers looking for in a hotel?
From research to post-stay, consumers are now expecting a smooth travel experience with tailored services for their needs
Satisfying customers has become increasingly difficult in the competitive hospitality industry. Hotels and travel companies must contend with fierce competition while adapting to ever-increasing guest expectations. To succeed in this rapidly changing industry, leveraging data insights to understand and anticipate traveler needs and deliver personalized, innovative experiences is essential.
Key takeaways
- Expectations for digital ease: Today's travelers demand easy-to-use and flexible online and mobile booking platforms. A slow or cumbersome website can drive potential guests to seek alternatives;
- Critical timeframe for engagement: Hotel websites and booking platforms have only 1 to 3 seconds to capture and retain visitors' attention. Beyond this window, one-third of users will leave if the site isn't engaging or doesn't load quickly;
- Tech-driven check-ins: Technology is playing an increasingly important role in streamlining the check-in process. Features such as mobile check-in, keyless entry via apps, and personalized greetings based on previous guest data are becoming standard expectations.
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