What DOJ’s lawsuit against Google means for marketers

The DOJ is seeking to unlock competition within the online advertising industry and diminish Google’s pricing power

Jan 27, 2023

The Justice Department’s case - this lawsuit is the fifth of its kind since 2020 - cites numerous examples of Google’s dominance, escalating pressure on Google to sell much of its advertising technology business, including the company’s ad server for publishers and its ad exchange.

If that happens, it would trigger significant changes for the online advertising industry.

Get the full story at Forrester

Related must-reads

How TikTok is changing the face of travel - The platform has become a vital factor in the travel industry as 70% of the platform's European audience says they're likely to book a holiday based on recommendations on TikTok.

Nov 19, 2024 • Marketing

What Google's cookie reversal means for travel - Phocuswright examines the significance of this change - both its implications and limitations - and outlines the strategic implications for travel advertisers.

Nov 5, 2024 • Marketing

Travel media network ad spending exceeds $2 billion in 2024 - Travel is becoming a significant sector in commerce media, representing the latest non-retail industry eager to capitalize on the advertising model that has proven to be profitable for retailers.

Oct 23, 2024 • Marketing

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.