What Google's cookie reversal means for travel
The company's reversal highlights its dependence on advertising revenue and the challenge of finding a solution that satisfies key stakeholders
Although third-party cookies remain in place on the world's most widely used web browser for the time being, their long-term significance in the digital landscape is uncertain. This article delves into what this shift entails – and what it doesn't – while highlighting the strategic implications for travel advertisers.
Key takeaways
- No alternative will fully replicate the functionality of third-party cookies – and that's intentional;
- Privacy concerns and regulatory pressure are not going away;
- Google will maintain a delicate balance between the demands of regulators and advertisers, while prioritizing its own interests.
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