Where do travelers find inspiration?
The top sources of information that inspire and generate ideas for global travelers, according to data from Booking.com
Social media is increasingly influencing travel decisions, especially among Gen Z and Millennials, who are the primary audience for viral TikToks and Instagram Reels.
It's no surprise that social media is one of the top sources of travel inspiration. According to a Booking.com survey, 39% of global travelers turn to social media for vacation ideas.
However, traditional word-of-mouth is still king, with 45% of travelers relying on recommendations from friends and family for their next trip.
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