Where U.S. tourists are headed in Europe in 2025
Travel intelligence company ForwardKeys has launched a 12-month forecast for US outbound travel to Europe in summer 2025
In 2023, U.S. tourists spent an impressive USD 158.7 billion abroad - second only to Chinese travelers - highlighting the importance for destinations to understand shifting travel patterns. To support this, ForwardKeys released a detailed 12-month forecast using advanced air travel data, enabling better planning and marketing for travel hotspots.
Key takeaways
- Top cities hold steady: London, Paris, Rome, and Dublin remain the most popular summer destinations for U.S. travelers in 2025.
- Rise of city breaks: Cities like Berlin and Porto are gaining popularity, while Bilbao and Faro could see major jumps in rankings.
- Fading favorites: London sees a slight dip (-2%), while Reykjavik could experience a sharper 12% decline.
- Nordic growth: Helsinki (+16%) and Copenhagen (+3%) are gaining traction, driven by expanded U.S. flight options and rerouted air paths due to geopolitical changes.
Get the full story at ForwardKeys