Why the CRS should be the source of truth for rate management
The hospitality distribution landscape is in a state of constant flux as technology, guest behavior, and global factors create new trends and challenges
Booking patterns continue to be unpredictable, even after most of the industry has rebounded from pandemic-related issues surrounding demand and travel regulations. This uncertainly underscores the importance of making thoughtful, data-driven decisions around rate setting, without being at the mercy of OTA sites or channel partners.
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