You are the greatest souvenir

Marriott Bonvoy’s new global campaign celebrates the transformative power of travel and the memories that stay with you

Marriott Bonvoy has launched a new global campaign titled “You Are The Greatest Souvenir,” celebrating the idea that the most meaningful part of travel isn’t what you bring home, but how the experience transforms you. Through this campaign, Marriott emphasizes the emotional and personal growth that happens when we travel.

Key takeaways

• The campaign highlights experiences over material souvenirs, focusing on how travel shapes identity and creates lasting memories.
• It explores three core experiences within Marriott Bonvoy's portfolio: outdoor lodging, award-winning dining, and boutique hotels.
• The campaign was developed by Wieden+Kennedy New York and directed by Fleur Fortuné, known for her visually rich storytelling.
• Short cinematic films like “Sleeping with Wildlife” and “Dim Sum Destination” showcase the brand's global reach and immersive experiences.
• The campaign debuts during major cultural events like the NCAA Final Four, and will be broadcast across TV, streaming platforms, airports, and in-flight media.

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