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Today's Brief
The new online path to purchase in travel
- Expedia Group and Luth Research conducted a study that casts light on traveler preferences and behaviors throughout the online shopping journey.
Aug 16, 2023 •
Hospitality
As demand levels off, hoteliers remain focused
- The hotel industry, from economy to luxury, is experiencing a normalization in rates and demand.
Aug 16, 2023 •
Hospitality
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The top travel destinations for Americans in 2024
- Americans, on average, are planning to visit four different destinations in 2024, with the majority seeking relaxed vacations.
Aug 16, 2023 •
Travel
OTAs pushing direct bookings
- Booking.com and Expedia looking to organic marketing to reduce reliance on Google in the longer term.
Aug 16, 2023 •
Hospitality
The next disruptive technology in travel
- A new research paper describes how the Metaverse can transform tourism experiences and tourism management and marketing.
Aug 16, 2023 •
Travel
Gen Z, the generation that makes the most out of travel
- Travelers in this generation are more comfortable spreading their wings and seeing the world than previous generations.
Aug 16, 2023 •
Travel
Effective discounting in the hospitality industry
- Strategies for ensuring that hotel discounts continue to be beneficial and profitable.
Aug 16, 2023 •
Hospitality
TikTok publishes new travel marketer playbook
- The new guide is designed to assist travel-related businesses in capitalizing on the app's growing interest in vacations.
Aug 16, 2023 •
Marketing
... in case you missed it, our
Daily Brief August 15, 2023
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