Read in browser Today's Brief Expedia to cut 1,500 jobs as travel demand fades - The job cuts are part of the OTA's broader restructuring plans as travel demand continues to moderate around the world. Feb 27, 2024 • Hospitality US allows more China flights - The US will allow further direct flights with China, though they still remain well below pre-Covid levels. Feb 27, 2024 • Travel Cendyn How to effectively market your hotel’s sustainability efforts Download our guide for actionable steps to identify, reach and tailor your marketing to attract eco-conscious travelers. Learn how Top OTAs by market cap 2023 - As of September 2023, Booking Holdings was the online travel company with the highest market cap worldwide. Feb 27, 2024 • Hospitality Marriott Bonvoy adds 200 millionth member - The company announced its 200 millionth loyalty program member, reaffirming its status as the world's largest hotel rewards program. Feb 27, 2024 • Hospitality Tripadvisor 2023 versus Tripadvisor 2013 - The company's long-term investment in Viator is now paying off, reducing its reliance on advertising revenue from Expedia and Booking.com. Feb 27, 2024 • Hospitality How Gen Z is redefining travel - The vast majority of these Gen Z travelers seek to discover destinations untouched by mass tourism or not easily found. Feb 27, 2024 • Travel Google Europe hotel search hijacking bug - Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Feb 27, 2024 • Marketing Hotels should look beyond ROAS to measure engagement - Maximizing ROAS while ignoring other metrics can lead to a marketing strategy that is overly focused on lower-funnel tactics at the expense of other audiences. Feb 27, 2024 • Hospitality ... in case you missed it, our Daily Brief February 26, 2024 Advertising   Contact   Legal   © 2024 Hospitality.today™