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Today's Brief
Building a profitable hotel distribution strategy
- Guest lifetime value and ease of booking early in the booking process key factors in hotel distribution strategies.
Aug 27, 2024 •
Hospitality
Soft branding emerges as third alternative
- The soft-brand movement has come a long way since its early days and has become a strong and exciting trend for both investors and consumers.
Aug 27, 2024 •
Hospitality
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Reputation = Revenue
Enhancing the guest experience is key to maximizing rates and driving revenue. Happy guests = profitable hotels.
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Warning of Booking.com holiday home ‘scams’
- Travelers say they were forced to pay for new accommodation, or ended up sleeping in their car, after paying for lets on Booking.com that ‘don’t exist’.
Aug 27, 2024 •
Hospitality
How Amex GBT blends AI with agents
- To free up human agents for more critical tasks, the world’s largest TMC is using AI to read and respond to trip requests via emails.
Aug 27, 2024 •
Travel
Demystifying PMax for hotels
- PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy.
Aug 27, 2024 •
Marketing
TikTok publishes 2024 Holiday Marketing Guide
- The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns.
Aug 27, 2024 •
Marketing
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