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Today's Brief
Building a profitable hotel distribution strategy - Guest lifetime value and ease of booking early in the booking process key factors in hotel distribution strategies.
Aug 27, 2024 • Hospitality
Soft branding emerges as third alternative - The soft-brand movement has come a long way since its early days and has become a strong and exciting trend for both investors and consumers.
Aug 27, 2024 • Hospitality
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Warning of Booking.com holiday home ‘scams’ - Travelers say they were forced to pay for new accommodation, or ended up sleeping in their car, after paying for lets on Booking.com that ‘don’t exist’.
Aug 27, 2024 • Hospitality
How Amex GBT blends AI with agents - To free up human agents for more critical tasks, the world’s largest TMC is using AI to read and respond to trip requests via emails.
Aug 27, 2024 • Travel
Demystifying PMax for hotels - PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy.
Aug 27, 2024 • Marketing
TikTok publishes 2024 Holiday Marketing Guide - The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns.
Aug 27, 2024 • Marketing
... in case you missed it, our Daily Brief August 26, 2024
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