The story behind Cendyn's rebrand - The company's rebranding isn't just about a new look; it signifies its dedication to driving success for its customers in the fast-paced world of hospitality technology.

Mar 11, 2024 • Hospitality

Hotel revenue growth spearheads Cendyn’s repositioning - Integrated hotel technology and services company unveils new brand proposition and products following portfolio consolidation.

Mar 5, 2024 • Travel

Hotels should look beyond ROAS to measure engagement - Maximizing ROAS while ignoring other metrics can lead to a marketing strategy that is overly focused on lower-funnel tactics at the expense of other audiences.

Feb 27, 2024 • Hospitality

Google Hotel Ads bid strategies update - In the ever-evolving landscape of online advertising, staying ahead of the curve is paramount for businesses looking to maximize their revenue while also adapting to changes in user privacy expectations.

Feb 20, 2024 • Hospitality

Boost direct bookings with an conversion rate optimization tool - Discrepancies in pricing across different platforms can lead to a loss of potential guests who may choose other options that appear more cost-effective.

Jan 18, 2024 • Hospitality

Refining SEM strategies for full-funnel hotel marketing - Advertisers must now navigate a landscape where capturing bookings requires greater effort by optimizing strategies to align with the evolving consumer journey.

Dec 11, 2023 • Marketing

What are the free Google tools for your hotel? - Knowing which action levers are relevant to promoting your hotel on the Internet has become a bigger challenge than ever before.

Nov 24, 2023 • Hospitality

Cendyn, SiteMinder establish partnership - The two companies have entered a strategic partnership to mutually grow each other’s revenue management capabilities for the benefit of more than 70,000 hotels.

Nov 22, 2023 • Hospitality