Stand out to travelers on Expedia with refundable rates - If you don’t offer a refundable rate, you will disappear from a third of traveler searches on Expedia Group sites.

Jun 9, 2023 • Hospitality

eCommerce trends shaping today’s guest expectations - To meet, or exceed, today’s guest expectations, hotels must deliver experiences on par with the best eCommerce brands to stand out from the crowd.

May 16, 2023 • Hospitality

What hoteliers need to know about Google Analytics 4 - For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 - an entirely new way to measure performance across websites and mobile devices.

May 15, 2023 • Hospitality

Beyond the hype: The rise of conversational AI in hospitality - ChatGPT was many years in the making, and a direct result of the failures of voice search and chatbots that ushered in this next era of conversational AI.

May 12, 2023 • Hospitality

Unlocking the power of digital identities within your CRM data - Your hotel CRM provides a wealth of useful information about your guests’ digital identities.

Apr 26, 2023 • Hospitality

A guide to capture more B2B business for your hotel - In today’s ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle.

Apr 18, 2023 • Hospitality

How to win direct bookings from metasearch - If there’s any tool that’s the single most powerful resource for your prospective guests, it’s online search.

Apr 12, 2023 • Marketing

Technology hotels should invest in to increase profit - An interview with Tina Markowitz, VP of Digital Marketing Media & Analytics at Cendyn about digitalization in the hospitality industry.

Mar 23, 2023 • Hospitality