How Google Ads integration elevates direct bookings - Connecting a hotels central reservations system with Google ads works as a force multiplier for marketing campaigns.

Aug 30, 2023 • Hospitality

How AI will affect paid search for hoteliers - AI, particularly tools like BARD, can be an incredible asset for optimizing your keyword research.

Aug 29, 2023 • Marketing

Supercharge your hotel's digital marketing with your CRM data - Your hotel CRM is rich with real-time guest data that can be used to shape your digital marketing strategy..

Jul 14, 2023 • Hospitality

Mastering revenue management even with a reduced workforce - For better or worse, the “doing more with less” mantra has become a core skill set of today’s revenue managers.

Jul 12, 2023 • Hospitality

How your hotel can capitalize on business travel rebound - Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways.

Jun 27, 2023 • Travel

What happens when you combine an industry-leading booking engine with Google’s new analytics suite? - You get best-in-class shopping and purchase insights to maximize your marketing efforts and revolutionize your revenue management.

Jun 20, 2023 • Hospitality

Stand out to travelers on Expedia with refundable rates - If you don’t offer a refundable rate, you will disappear from a third of traveler searches on Expedia Group sites.

Jun 9, 2023 • Hospitality

eCommerce trends shaping today’s guest expectations - To meet, or exceed, today’s guest expectations, hotels must deliver experiences on par with the best eCommerce brands to stand out from the crowd.

May 16, 2023 • Hospitality