Revenue from direct hotel bookings grew by 60% in 2024 - A new report by SiteMinder reveals that hotel websites outperformed all other booking sources in driving revenue per booking in 2024.

Jan 23, 2025 • Hospitality

Start driving more direct bookings through Google - Google allows hotels to add free booking links that display direct rates alongside OTA rates with a link to your booking page.

Jan 17, 2025 • Hospitality

Hotels expand beyond traditional room sales - Hotels are revolutionizing booking systems, ushering in a more innovative and profitable era of hospitality.

Dec 11, 2024 • Hospitality

Hotels shouldn't depend solely on AI for direct bookings - Instead, they should also focus on brand protection campaigns and established social media platforms such as Instagram, TikTok, and YouTube.

Nov 26, 2024 • Hospitality

Maximizing share of voice and prioritizing direct bookings - By understanding what drives a traveler's purchase, hotels can increase direct bookings and reduce reliance on third-party platforms.

Nov 14, 2024 • Hospitality

Hotel website personalization techniques that work - The ultimate guide to learn how to boost your direct channel through efficient personalization techniques.

Nov 12, 2024 • Hospitality

How to use email to sleigh hotel sales this holiday season - Thanksgiving, Christmas and New Year provide huge opportunities to connect with your database, guests and followers.

Nov 5, 2024 • Hospitality

Technologies and strategies shaping direct hotel bookings - Recent research highlights the technologies and strategies shaping the future of direct bookings, such as AI-driven engines and mobile transactions.

Oct 31, 2024 • Hospitality