Maximizing share of voice and prioritizing direct bookings - By understanding what drives a traveler's purchase, hotels can increase direct bookings and reduce reliance on third-party platforms.

Nov 14, 2024 • Hospitality

Hotel website personalization techniques that work - The ultimate guide to learn how to boost your direct channel through efficient personalization techniques.

Nov 12, 2024 • Hospitality

How to use email to sleigh hotel sales this holiday season - Thanksgiving, Christmas and New Year provide huge opportunities to connect with your database, guests and followers.

Nov 5, 2024 • Hospitality

Technologies and strategies shaping direct hotel bookings - Recent research highlights the technologies and strategies shaping the future of direct bookings, such as AI-driven engines and mobile transactions.

Oct 31, 2024 • Hospitality

Boost your hotel's direct bookings with fall marketing strategies - Welcome guests to your hotel website with engaging fall promotions that drive bookings and create memorable seasonal experiences.

Oct 31, 2024 • Hospitality

Hotel direct booking rates are stabilizing, with mobile gaining market share - Direct bookings are above pre-pandemic levels but growing more slowly than expected, with mobile emerging as a key channel for reservations.

Oct 24, 2024 • Hospitality

Quick wins for increasing vacation bookings on your hotel website - There are additional steps hoteliers can take to maximize vacation bookings and ensure their marketing efforts hit the right notes.

Oct 17, 2024 • Hospitality

IHG direct business reaches 80% - Hotel groups are investing in technology and loyalty programs to drive direct bookings, as IHG noted in its earnings report.

Aug 12, 2024 • Hospitality