Spring into direct bookings - How hotels can harness seasonal demand to boost direct reservations and guest loyalty.

Mar 28, 2025 • Hospitality

How Google’s new hotel bidding works - The shift to prepayment is significant, but it's also an opportunity to optimize your marketing and leverage guest data for better results.

Mar 6, 2025 • Hospitality

Social Media's growing influence on travel planning and booking - From inspiration to booking, social media is transforming the travel industry - reshaping how younger travelers discover and purchase experiences.

Mar 4, 2025 • Hospitality

Google shakes up hotel ads - With the commission-based model gone, small hotels face higher costs, lower visibility, and greater dependence on OTAs.

Mar 3, 2025 • Hospitality

How hoteliers can turn Eras Tour wins into 2025 success - Revenue-boosting lessons from Taylor Swift's tour that can lead to direct channel success this year.

Feb 28, 2025 • Hospitality

2025 Hotel Direct Distribution Report - D-Edge’s new report highlights the benefits of direct bookings - lower acquisition costs, higher revenue per booking, longer stays, and fewer cancellations.

Feb 25, 2025 • Hospitality

Engaging guests with romantic promotions - From intimate dinners to creative promotions, there are countless ways to make Valentine's Day memorable - and keep those bookings flowing.

Feb 3, 2025 • Hospitality

Revenue from direct hotel bookings grew by 60% in 2024 - A new report by SiteMinder reveals that hotel websites outperformed all other booking sources in driving revenue per booking in 2024.

Jan 23, 2025 • Hospitality