How to optimize your Google Hotel profile for more direct bookings - Google Hotels metasearch engine has achieved a market penetration of almost 85%, and has become a vital channel for helping hotels increase their direct sales.

May 17, 2023 • Hospitality

eCommerce trends shaping today’s guest expectations - To meet, or exceed, today’s guest expectations, hotels must deliver experiences on par with the best eCommerce brands to stand out from the crowd.

May 16, 2023 • Hospitality

What hoteliers need to know about Google Analytics 4 - For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 - an entirely new way to measure performance across websites and mobile devices.

May 15, 2023 • Hospitality

The Hotels Network unveils new AI assistant leveraging ChatGPT - The innovation utilizes generative AI to help hoteliers ​​improve the efficiency of their direct channel strategy.

Apr 27, 2023 • Hospitality

U.S. hotels set for earnings bump from robust travel - U.S. hotel operators are expected to post a rise in fQ1 profit even as they pour in money to lure travelers to book directly, instead of turning to travel agencies.

Apr 26, 2023 • Hospitality

Marriott's new ad campaign touts booking direct - The ad’s implicit message is that Marriott Bonvoy is a better alternative than booking through online travel agencies.

Apr 19, 2023 • Hospitality

Driving conversions on your hotel website - Increasingly, ease of the online experience is becoming the turning point for travelers.

Apr 4, 2023 • Hospitality

Hilton tests new ways to personalize guest bookings - Attribute-based shopping, meaning knowing the types of rooms or amenities a guest prefers, will lead to “powerful personalization.

Mar 30, 2023 • Hospitality