U.S. hotels set for earnings bump from robust travel - U.S. hotel operators are expected to post a rise in fQ1 profit even as they pour in money to lure travelers to book directly, instead of turning to travel agencies.

Apr 26, 2023 • Hospitality

Marriott's new ad campaign touts booking direct - The ad’s implicit message is that Marriott Bonvoy is a better alternative than booking through online travel agencies.

Apr 19, 2023 • Hospitality

Driving conversions on your hotel website - Increasingly, ease of the online experience is becoming the turning point for travelers.

Apr 4, 2023 • Hospitality

Hilton tests new ways to personalize guest bookings - Attribute-based shopping, meaning knowing the types of rooms or amenities a guest prefers, will lead to “powerful personalization.

Mar 30, 2023 • Hospitality

Google wants hotels to use Performance Max - The company promotes its new tool - to be rolled out this month - at Skift's Future of Lodging Forum.

Mar 30, 2023 • Hospitality

The new direct: Complexities and rewards of social bookings - Social Booking could be a new way for hotels to regain control of their direct bookings for the mobile era.

Mar 27, 2023 • Hospitality

Say goodbye to Google, hoteliers - How can you continue to grow your business regardless of what happens to Google, Bing or whatever’s next..

Mar 10, 2023 • Hospitality

DerbySoft and The Hotels Network partner - The partnership optimizes hotels’ direct channel performance by leveraging THN's suite of conversion and personalization products.

Mar 10, 2023 • Hospitality