What happens when you combine an industry-leading booking engine with Google’s new analytics suite? - You get best-in-class shopping and purchase insights to maximize your marketing efforts and revolutionize your revenue management.

Jun 20, 2023 • Hospitality

Boosting direct bookings with the right direct booking benefits - Offering attractive direct booking benefits is not just a complementary strategy - it's a potential game-changer.

Jun 13, 2023 • Hospitality

Overcoming booking abandonment through hotel website personalization - The average hotel website converts somewhere between 1.5-2.5%, lower than other popular e-commerce industries.

Jun 1, 2023 • Hospitality

How to level up your hotel website design - Learn how to create the ultimate online experience for current and prospective guests with Cendyn's award-winning CMS and website design serivces.

May 23, 2023 • Hospitality

Best practices for boosting hotel newsletter signups - It’s now more important than ever to enrich your hotel's database with first-party data.

May 22, 2023 • Hospitality

How to optimize your Google Hotel profile for more direct bookings - Google Hotels metasearch engine has achieved a market penetration of almost 85%, and has become a vital channel for helping hotels increase their direct sales.

May 17, 2023 • Hospitality

eCommerce trends shaping today’s guest expectations - To meet, or exceed, today’s guest expectations, hotels must deliver experiences on par with the best eCommerce brands to stand out from the crowd.

May 16, 2023 • Hospitality

What hoteliers need to know about Google Analytics 4 - For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 - an entirely new way to measure performance across websites and mobile devices.

May 15, 2023 • Hospitality