Quick wins for increasing vacation bookings on your hotel website - There are additional steps hoteliers can take to maximize vacation bookings and ensure their marketing efforts hit the right notes.

Oct 17, 2024 • Hospitality

IHG direct business reaches 80% - Hotel groups are investing in technology and loyalty programs to drive direct bookings, as IHG noted in its earnings report.

Aug 12, 2024 • Hospitality

Improving hotel website conversion rates top priority in 2024 - Out of 100 people who visit the average hotel website, two or less will book, and 98 will make a booking elsewhere.

Aug 8, 2024 • Hospitality

Apple Maps now available in public beta on the web - Apple Maps has entered the web mapping arena, positioning itself directly against Google Maps, a longtime leader in web mapping.

Jul 25, 2024 • Hospitality

Monday night is the most popular time to book a hotel stay - Saturday and Sunday see the highest average basket value - meaning people are likely to make larger purchases over the weekend.

Jul 12, 2024 • Hospitality

Microsoft Advertising upgrades hotel campaigns - Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available.

Jul 2, 2024 • Hospitality

Radisson on the impact of visual content - Visual content management played a central role in Radisson’s digital transformation efforts, leading to a measurable increase in customer engagement and direct bookings.

Jul 2, 2024 • Hospitality

Driving hotel revenue through alternate payment methods - The days of one-size-fits-all payment methods are disappearing. Flexible hotel payment options offer guests adaptable and diverse ways to secure their accommodations.

Jun 26, 2024 • Hospitality