Boost your hotel's direct bookings with fall marketing strategies - Welcome guests to your hotel website with engaging fall promotions that drive bookings and create memorable seasonal experiences.

Oct 31, 2024 • Hospitality

Hotel direct booking rates are stabilizing, with mobile gaining market share - Direct bookings are above pre-pandemic levels but growing more slowly than expected, with mobile emerging as a key channel for reservations.

Oct 24, 2024 • Hospitality

Quick wins for increasing vacation bookings on your hotel website - There are additional steps hoteliers can take to maximize vacation bookings and ensure their marketing efforts hit the right notes.

Oct 17, 2024 • Hospitality

IHG direct business reaches 80% - Hotel groups are investing in technology and loyalty programs to drive direct bookings, as IHG noted in its earnings report.

Aug 12, 2024 • Hospitality

Improving hotel website conversion rates top priority in 2024 - Out of 100 people who visit the average hotel website, two or less will book, and 98 will make a booking elsewhere.

Aug 8, 2024 • Hospitality

Apple Maps now available in public beta on the web - Apple Maps has entered the web mapping arena, positioning itself directly against Google Maps, a longtime leader in web mapping.

Jul 25, 2024 • Hospitality

Monday night is the most popular time to book a hotel stay - Saturday and Sunday see the highest average basket value - meaning people are likely to make larger purchases over the weekend.

Jul 12, 2024 • Hospitality

Microsoft Advertising upgrades hotel campaigns - Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available.

Jul 2, 2024 • Hospitality