Microsoft Advertising upgrades hotel campaigns - Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available.

Jul 2, 2024 • Hospitality

Driving hotel revenue through alternate payment methods - The days of one-size-fits-all payment methods are disappearing. Flexible hotel payment options offer guests adaptable and diverse ways to secure their accommodations.

Jun 26, 2024 • Hospitality

Web design trends to convert travelers on your website - Visiting your hotel’s website has become an almost mandatory part of a traveler’s booking process. It can be the deciding factor.

Jun 24, 2024 • Hospitality

The secret to summertime success on your hotel’s website - As summer approaches, prepare your direct channel campaigns to maximize opportunities during the busy season ahead.

Jun 12, 2024 • Hospitality

Drive more direct bookings - Direct bookings offer unparalleled benefits for lodging businesses, from owning guest data to enhancing profitability and brand control.

Jun 6, 2024 • Hospitality

Curation in travel - Sojern wades into the pool of cookieless solutions to talk about curation – and why the deprecation of third-party cookies will actually prove to be a good thing.

May 23, 2024 • Hospitality

How hoteliers can adapt to the evolving needs of website accessibility - As places of public accommodation, hotels in the U.S. and their websites need to meet certain accessibility requirements.

May 22, 2024 • Hospitality

Transforming your hotel website into a room-selling powerhouse - A hotel's website has become a must for selling rooms online and reducing your share of OTA bookings.

May 21, 2024 • Hospitality