Drive more direct bookings - Direct bookings offer unparalleled benefits for lodging businesses, from owning guest data to enhancing profitability and brand control.

Jun 6, 2024 • Hospitality

Curation in travel - Sojern wades into the pool of cookieless solutions to talk about curation – and why the deprecation of third-party cookies will actually prove to be a good thing.

May 23, 2024 • Hospitality

How hoteliers can adapt to the evolving needs of website accessibility - As places of public accommodation, hotels in the U.S. and their websites need to meet certain accessibility requirements.

May 22, 2024 • Hospitality

Transforming your hotel website into a room-selling powerhouse - A hotel's website has become a must for selling rooms online and reducing your share of OTA bookings.

May 21, 2024 • Hospitality

How H10 Hotels grew their marketing database by capturing first-party data - As part of their direct channel strategy, H10 Hotels focused on utilizing innovative digital tools to enhance their marketing efforts.

May 17, 2024 • Hospitality

Streamlining the hotel booking experience - The traditional booking process of selling the room first and then offering ancillary services should be redesigned to allow the guest to review and then book according to their priorities.

May 16, 2024 • Hospitality

How do I get a detailed analysis of my hotel website's performance? - Tools and KPIs for deeper analysis of your hotel website's performance.

May 3, 2024 • Hospitality

Hotel website visitors show emotion, too - You'd be surprised how few people scroll below the header image. What does this behavior tell us? Maybe we need to rethink how we prioritize the flow of content.

Apr 24, 2024 • Hospitality