Marriott's new AI tools: How they work - and how they don't - Skift tested the new AI tools designed to assist users in searching for vacation rentals within the Homes & Villas by Marriott Bonvoy brand.

Apr 9, 2024 • Hospitality

Hotels taking back control in managing their websites - Hotels that exclusively partner with a single developer run the risk of overlooking crucial optimization strategies like SEO, social media integration, and data analytics.

Apr 2, 2024 • Hospitality

Marriott testing AI search tool - Travelers can use natural language to describe their ideal vacation and the AI tool will recommend matching destinations and home rentals.

Mar 26, 2024 • Hospitality

Put your hotel "on the map" - Property maps on your hotel website are a great way to help guests get oriented and acquaint themselves with your property.

Mar 19, 2024 • Hospitality

Google testing changes to hotel website links - The company is testing adding website links directly to the Google Search hotel and restaurant listings on the main search results screen.

Mar 13, 2024 • Hospitality

The real cost of direct hotel bookings - As the trend of booking hotels directly continues to grow, a recent report from D-Edge examines its sources and offers insights into optimizing distribution strategies.

Mar 4, 2024 • Hospitality

Hotels should look beyond ROAS to measure engagement - Maximizing ROAS while ignoring other metrics can lead to a marketing strategy that is overly focused on lower-funnel tactics at the expense of other audiences.

Feb 27, 2024 • Hospitality

How AI boosts digital advertising and direct bookings - Recent advances in artificial intelligence’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings and compete with OTAs.

Feb 23, 2024 • Hospitality