How H10 Hotels grew their marketing database by capturing first-party data - As part of their direct channel strategy, H10 Hotels focused on utilizing innovative digital tools to enhance their marketing efforts.

May 17, 2024 • Hospitality

Streamlining the hotel booking experience - The traditional booking process of selling the room first and then offering ancillary services should be redesigned to allow the guest to review and then book according to their priorities.

May 16, 2024 • Hospitality

How do I get a detailed analysis of my hotel website's performance? - Tools and KPIs for deeper analysis of your hotel website's performance.

May 3, 2024 • Hospitality

Hotel website visitors show emotion, too - You'd be surprised how few people scroll below the header image. What does this behavior tell us? Maybe we need to rethink how we prioritize the flow of content.

Apr 24, 2024 • Hospitality

Marriott's new AI tools: How they work - and how they don't - Skift tested the new AI tools designed to assist users in searching for vacation rentals within the Homes & Villas by Marriott Bonvoy brand.

Apr 9, 2024 • Hospitality

Hotels taking back control in managing their websites - Hotels that exclusively partner with a single developer run the risk of overlooking crucial optimization strategies like SEO, social media integration, and data analytics.

Apr 2, 2024 • Hospitality

Marriott testing AI search tool - Travelers can use natural language to describe their ideal vacation and the AI tool will recommend matching destinations and home rentals.

Mar 26, 2024 • Hospitality

Put your hotel "on the map" - Property maps on your hotel website are a great way to help guests get oriented and acquaint themselves with your property.

Mar 19, 2024 • Hospitality