Hotels should look beyond ROAS to measure engagement - Maximizing ROAS while ignoring other metrics can lead to a marketing strategy that is overly focused on lower-funnel tactics at the expense of other audiences.

Feb 27, 2024 • Hospitality

How AI boosts digital advertising and direct bookings - Recent advances in artificial intelligence’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings and compete with OTAs.

Feb 23, 2024 • Hospitality

Google Hotel Ads bid strategies update - In the ever-evolving landscape of online advertising, staying ahead of the curve is paramount for businesses looking to maximize their revenue while also adapting to changes in user privacy expectations.

Feb 20, 2024 • Hospitality

The evolving role of AI in hotel bookings - Hotels must understand the guest journey beyond simple conversion rates, emphasizing the necessity for a hotel website to transcend the role of a mere digital brochure.

Feb 13, 2024 • Hospitality

Setup your hotel’s online presence for exposure - A 25-point checklist is intended to identify gaps in your total online digital strategy for most branded hotels.

Feb 7, 2024 • Hospitality

Tambourine celebrates HSMAI Adrian Award recognition - The Adrian Awards are the largest and most prestigious travel marketing competition, representing the past year’s top marketing campaigns from across the global hospitality industry.

Feb 7, 2024 • Hospitality

The evolution of retargeting - With the demise of third-party cookies, adapting strategies becomes crucial for maintaining effective retargeting and driving hotel bookings on your website.

Feb 6, 2024 • Hospitality

Why it pays to book hotels direct - Looking to save on your next holiday? Avoid booking websites and go directly to airlines and hotels to get the best deal, a new survey suggests.

Feb 2, 2024 • Hospitality