The evolution of retargeting - With the demise of third-party cookies, adapting strategies becomes crucial for maintaining effective retargeting and driving hotel bookings on your website.

Feb 6, 2024 • Hospitality

Why it pays to book hotels direct - Looking to save on your next holiday? Avoid booking websites and go directly to airlines and hotels to get the best deal, a new survey suggests.

Feb 2, 2024 • Hospitality

The Hotels Network lets hotels fine-tune retargeting campaigns - The company has launched Predictive Audiences, effectively bringing high-value users back to the hotel’s website.

Jan 25, 2024 • Hospitality

Google’s removal of third party cookies will punish independent hotel marketers - Hotels that do not have well-structured, well-centralized first-party data will be the biggest losers from the elimination of third-party cookies.

Jan 22, 2024 • Hospitality

Boost direct bookings with an conversion rate optimization tool - Discrepancies in pricing across different platforms can lead to a loss of potential guests who may choose other options that appear more cost-effective.

Jan 18, 2024 • Hospitality

Place based marketing strategies for hotels - Best Western on how leverage hotel location in your hotel's marketing efforts to generate incremental revenue.

Dec 12, 2023 • Hospitality

Effective SEO link building strategies for hotels - If you want to boost your hotel SEO, you'll want to incorporate these link strategies for hotels into your digital marketing repertoire.

Dec 7, 2023 • Hospitality

Simplify your hotel website - Hotels that invest in their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.

Nov 30, 2023 • Hospitality