Boost direct bookings with an conversion rate optimization tool - Discrepancies in pricing across different platforms can lead to a loss of potential guests who may choose other options that appear more cost-effective.

Jan 18, 2024 • Hospitality

Place based marketing strategies for hotels - Best Western on how leverage hotel location in your hotel's marketing efforts to generate incremental revenue.

Dec 12, 2023 • Hospitality

Effective SEO link building strategies for hotels - If you want to boost your hotel SEO, you'll want to incorporate these link strategies for hotels into your digital marketing repertoire.

Dec 7, 2023 • Hospitality

Simplify your hotel website - Hotels that invest in their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.

Nov 30, 2023 • Hospitality

What are the free Google tools for your hotel? - Knowing which action levers are relevant to promoting your hotel on the Internet has become a bigger challenge than ever before.

Nov 24, 2023 • Hospitality

Maximizing hotel revenue during off-peak periods - The more ways you can find to optimize revenue year-round, the better your bottom line will be.

Nov 24, 2023 • Hospitality

Innovative direct hotel booking perks - Gone are the days when free Wi-Fi access sufficed to entice users to hit that booking button on the hotel’s website.

Nov 16, 2023 • Hospitality

How to use hotel data to drive revenue - How you can leverage customer data to improve your business performance, drive additional revenue streams, and give you a competitive edge over OTAs.

Nov 10, 2023 • Hospitality