How Booking.com's visibility booster torpedos your direct booking strategy - With both “free room upgrade” and “free breakfast” add-ons, you are allowing Booking.com to undercut you and all other OTAs.

Sep 26, 2023 • Hospitality

Mastering the 7 top hotel marketing channels - The demand is there, but to get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue.

Sep 25, 2023 • Hospitality

First-party data strategies to increase travel bookings - How to navigate the post-summer marketing landscape with data-driven insights.

Sep 15, 2023 • Hospitality

Website URL customization in the hospitality industry - URL customization involves choosing a preferred version of your website’s URL structure and ensuring that all other variations redirect to it.

Sep 13, 2023 • Hospitality

Travel assistance insurance boost hotel direct channel conversion rates - Discover the story of a Canary Island hotel chain that increased direct sales 22% by offering this unique direct booking perk.

Sep 6, 2023 • Hospitality

Cendyn acquires hotel digital marketer WIHP - The merger creates a digital ecosystem that empowers hoteliers to generate profitable revenue growth driven through their direct booking channels.

Aug 30, 2023 • Hospitality

How Google Ads integration elevates direct bookings - Connecting a hotels central reservations system with Google ads works as a force multiplier for marketing campaigns.

Aug 30, 2023 • Hospitality

Travel websites failing basic accessibility tests - Travel websites are among the worst offenders when it comes to accessibility, a new report finds.

Aug 30, 2023 • Hospitality