How to drive travel advertising success with first-party data - Travel advertisers must focus on building robust first-party data strategies to enhance user experience and drive revenue.

Sep 6, 2024 • Hospitality

The shifting landscape of travel bookings - Direct bookings are on the rise as travelers prefer supplier websites to OTAs, requiring hotels to create a compelling direct booking experience and offer exclusive deals.

Sep 4, 2024 • Hospitality

Trip.com reports strong Chinese travel trends - The biggest Chinese online travel service reported better-than-expected profit and sales as demand for cross-border and holiday travel surged.

Aug 28, 2024 • Hospitality

The golden age for online travel product managers - Integrating generative AI into online travel services opens up tremendous opportunities to innovate.

Aug 28, 2024 • Hospitality

China's senior travelers a key growth area for Trip.com - China has one of the fastest-growing aging populations in the world, with 28% of the population over the age of 60 expected by 2040.

Aug 28, 2024 • Hospitality

Soft branding emerges as third alternative - The soft-brand movement has come a long way since its early days and has become a strong and exciting trend for both investors and consumers.

Aug 27, 2024 • Hospitality

Building a profitable hotel distribution strategy - Guest lifetime value and ease of booking early in the booking process key factors in hotel distribution strategies.

Aug 27, 2024 • Hospitality

Warning of Booking.com holiday home ‘scams’ - Travelers say they were forced to pay for new accommodation, or ended up sleeping in their car, after paying for lets on Booking.com that ‘don’t exist’.

Aug 27, 2024 • Hospitality