Who is loyal - the brand or the traveler? - Hotel guests are no longer passive service recipients; they now actively contribute to shaping their own experiences.

Oct 25, 2024 • Hospitality

Marriott shifting loyalty from transactional to emotional - Hotel loyalty programs are often associated with earning points for free nights, but Marriott sees their potential to go beyond these traditional offerings.

Sep 20, 2024 • Hospitality

Is there untapped potential in hospitality subscriptions? - Paid loyalty in travel is nascent, representing less than 1% of global revenue, but its future is bright as demand for personalized experiences grows.

Aug 8, 2024 • Hospitality

Marriott partners with Starbucks on new loyalty initiative - Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable for both room nights and free coffee.

Jun 24, 2024 • Hospitality

Gen Z, millennials less interested in loyalty travel - The loyalty program landscape is shifting, especially as younger generations make up a larger share of the traveling population.

Jun 10, 2024 • Hospitality

Accor introduces new loyalty program for travel advisors - The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking.

May 7, 2024 • Hospitality

Hotel brands strive for emotional loyalty - Emotional loyalty, rather than repetitive transactional loyalty, is the goal for hotel brands, which can be achieved by offering quality experiential hospitality.

Apr 24, 2024 • Hospitality

Members only: Enhancing value through loyalty and pricing - Consumer businesses can boost growth by integrating loyalty programs with pricing strategies in today's complex economic landscape.

Apr 4, 2024 • Hospitality