Hotel brands strive for emotional loyalty - Emotional loyalty, rather than repetitive transactional loyalty, is the goal for hotel brands, which can be achieved by offering quality experiential hospitality.

Apr 24, 2024 • Hospitality

Members only: Enhancing value through loyalty and pricing - Consumer businesses can boost growth by integrating loyalty programs with pricing strategies in today's complex economic landscape.

Apr 4, 2024 • Hospitality

Marriott Bonvoy adds 200 millionth member - The company announced its 200 millionth loyalty program member, reaffirming its status as the world's largest hotel rewards program.

Feb 27, 2024 • Hospitality

Loyalty worth paying for - While paid loyalty programs in travel are still niche, they represent the most profitable and engaging approach at the pinnacle of the loyalty ladder.

Feb 26, 2024 • Hospitality

Ways hoteliers can optimize loyalty - Hotel loyalty programs are not just a tool for customer retention - they are a strategic asset that can significantly contribute to RevPAR.

Feb 13, 2024 • Hospitality

How to reshape loyalty for a new travel landscape - McKinsey research finds that experience - far more than tangible, “earn and burn” benefits - is what wins customers’ loyalty.

Nov 29, 2023 • Hospitality

Marriott Bonvoy kicks off largest Cyber Week Sale to date - With more than 6,500 participating properties, the sale is the perfect time for members to book the gift of travel this holiday season.

Nov 21, 2023 • Hospitality

Hilton’s new loyalty plan for small businesses - Two new digital innovations designed to create a more seamless travel experience for small- and medium-sized businesses.

Oct 17, 2023 • Hospitality