Gen Z, millennials less interested in loyalty travel - The loyalty program landscape is shifting, especially as younger generations make up a larger share of the traveling population.

Jun 10, 2024 • Hospitality

Accor introduces new loyalty program for travel advisors - The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking.

May 7, 2024 • Hospitality

Hotel brands strive for emotional loyalty - Emotional loyalty, rather than repetitive transactional loyalty, is the goal for hotel brands, which can be achieved by offering quality experiential hospitality.

Apr 24, 2024 • Hospitality

Members only: Enhancing value through loyalty and pricing - Consumer businesses can boost growth by integrating loyalty programs with pricing strategies in today's complex economic landscape.

Apr 4, 2024 • Hospitality

Marriott Bonvoy adds 200 millionth member - The company announced its 200 millionth loyalty program member, reaffirming its status as the world's largest hotel rewards program.

Feb 27, 2024 • Hospitality

Loyalty worth paying for - While paid loyalty programs in travel are still niche, they represent the most profitable and engaging approach at the pinnacle of the loyalty ladder.

Feb 26, 2024 • Hospitality

Ways hoteliers can optimize loyalty - Hotel loyalty programs are not just a tool for customer retention - they are a strategic asset that can significantly contribute to RevPAR.

Feb 13, 2024 • Hospitality

How to reshape loyalty for a new travel landscape - McKinsey research finds that experience - far more than tangible, “earn and burn” benefits - is what wins customers’ loyalty.

Nov 29, 2023 • Hospitality