Subscriptions becoming the new thing in hotel loyalty programs - Ennismore, the company behind some of the most beloved and unique hotel brands, wants to charge you $200 to join its loyalty program.

Aug 2, 2023 • Hospitality

Why doesn't Airbnb has a loyalty program? - The short-term rental company has hinted at adding its own reward system in the past, but now finds itself behind a competitor.

Jul 21, 2023 • Hospitality

Travel rewards programs are growing fast - To support all of the new members, airlines, hotels and other companies had to make changes to how these loyalty programs are structured.

Jul 20, 2023 • Hospitality

Why Expedia’s One Key reward program is bad news for hospitality - Loyalty programs will help the OTAs increase repeat business and market share at the expense of the hotel direct channel.

Jul 12, 2023 • Hospitality

How hotels can drive greater customer lifetime value - Customer lifetime value calculations answer the question how much money you should spend to acquire customers.

Jul 12, 2023 • Hospitality

Marriott sees experiences as lure to boost hotel loyalty program - Points as a form of loyalty isn't for everybody, as rewards are not always immediately accessible - but Marriott is looking to change that.

Jun 7, 2023 • Hospitality

Gen Z, millennial travelers seek rewards programs - Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations.

May 30, 2023 • Hospitality

Loyalty programs to soften impact of economic downturn in hospitality - Loyalty members redeemed a record number of points in 2022 that were earned and saved during the pandemic.

Apr 18, 2023 • Hospitality