What travelers really value in loyalty programs - Despite significant brand investment, travel loyalty programs are struggling to grow their user base, according to a recent Morning Consult report.

Dec 13, 2024 • Hospitality

Booking.com’s review scoring gets a major update - The OTA is making significant changes to its review scoring system, prioritizing recent reviews over a simple average in its calculations.

Dec 13, 2024 • Hospitality

What are travelers looking for in a hotel? - From research to post-stay, consumers are now expecting a smooth travel experience with tailored services for their needs.

Sep 18, 2024 • Hospitality

Why hotel reviews alone shouldn’t drive booking decisions - Hotel reviews have become an indispensable tool for travelers, but they only tell part of the story.

Aug 21, 2024 • Hospitality

How to get more Tripadvisor reviews - TripAdvisor gives more weight to new reviews, and properties with more reviews receive a higher ranking than hotels with only a few hotel ratings.

Aug 18, 2024 • Hospitality

Lower volume, more satisfaction: Insights on Guest Experience 2nd Quarter 2024 - Guest satisfaction has surpassed pre-COVID levels, but despite higher satisfaction, there was a slight 2.9% drop in review volume compared to Q2 2023.

Jul 18, 2024 • Hospitality

Almost every hotel or resort customer reads guest reviews - New research from Accor in Europe examines the growing importance of guest reviews and ratings when booking a hotel stay.

Jun 17, 2024 • Hospitality

Make the experience worth talking about - Your hotel's daily commitment to meeting guests' needs, both practical and emotional, will keep your brand top of mind and generate positive reviews that amplify your marketing message.

May 30, 2024 • Hospitality