Almost every hotel or resort customer reads guest reviews - New research from Accor in Europe examines the growing importance of guest reviews and ratings when booking a hotel stay.

Jun 17, 2024 • Hospitality

Make the experience worth talking about - Your hotel's daily commitment to meeting guests' needs, both practical and emotional, will keep your brand top of mind and generate positive reviews that amplify your marketing message.

May 30, 2024 • Hospitality

Integrating sustainability with guest satisfaction - Hotels today face increasing pressures from environmentally conscious consumers, particularly among younger generations.

May 23, 2024 • Hospitality

Surge in hotel satisfaction and responsiveness - The latest Shiji Guest Experience Benchmark Report reveals key trends shaping the sector in early 2024.

May 16, 2024 • Hospitality

Enhancing your hotel brand’s digital reputation - Brands can no longer afford to be passive; proactive reputation management is key to thriving in the review economy.

May 7, 2024 • Hospitality

The impact of TripAdvisor reviews on hotel bookings - Research has shown that consumers rely on four common attributes when evaluating online reviews: usefulness, valence, volume, and timeliness.

Apr 30, 2024 • Hospitality

Hotel guest satisfaction rises again - Satisfaction across lodging, airlines, car rentals and online travel agencies climbs again, returning to pre-pandemic levels.

Apr 25, 2024 • Hospitality

Tripadvisor blocks 2 million fake reviews in 2023 - Removing fake reviews is a growing concern for regulators and businesses reliant on online reviews to maintain integrity.

Apr 12, 2024 • Hospitality