The problems with travel brand marketing - Travel marketing is stuck in the past, driven by ego and outdated methods, missing opportunities for growth in favor of flashy events and trends.

Nov 13, 2024 • Hospitality

Hotel marketing trends to watch in 2025 - 12 key trends shaping the future of hospitality marketing, offering insights and strategies to elevate your brand and drive success in the year ahead.

Oct 25, 2024 • Hospitality

How to make the hotel marketing funnel work for you - To get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you.

Oct 21, 2024 • Hospitality

Why hotels need to rethink their Black Friday strategy - As Black Friday extends into a longer promotional period, hotels face new challenges in differentiating themselves from the dominant OTAs.

Sep 30, 2024 • Hospitality

New benchmarking scorecard for hotel marketers - Cogwheel's new Hotel Digital Marketing Benchmarking Scorecard enables hotels to measure their performance against key metrics from comparable properties.

Sep 18, 2024 • Hospitality

Be proactive about proactive hotel sales - The key to success lies in making proactive efforts a consistent part of daily routines and leveraging technology to improve efficiency.

Sep 16, 2024 • Hospitality

Driving hotel sales through diverse marketing strategies - There are clear areas where results are optimized when sales is able to leverage the skills and knowledge of a marketing partner.

Sep 13, 2024 • Hospitality

Travel networks could be the next wave of commerce media - Although it represents only 2.6% of total digital ad spend, travel ad spend will grow through 2026, potentially spurred by new travel media networks.

Sep 4, 2024 • Hospitality