Hoteliers explore marketing strategies for different generations of travelers - Two of the hotel industry's biggest demand segments - Gen Z and baby boomers - couldn't be more different from each other.

Aug 23, 2024 • Hospitality

Adtech trends shaping the future of travel - As the travel industry continues to evolve, adtech solutions will play an increasingly important role in shaping the future of travel marketing.

Aug 15, 2024 • Hospitality

Hotel marketing will become more advanced in 2025 - In 2025, every facet of marketing must be utilized as both guests and hotel companies have become much more sophisticated.

Aug 8, 2024 • Hospitality

2024 Hospitality: Embracing the digital marketing wave - What are the technology investment plans of today’s hoteliers and what sort of role does digital marketing play in their planned tech spending?.

Aug 8, 2024 • Hospitality

Opportunities for more inclusive travel marketing - From using inclusive language to training employees, adapting your marketing can help make your company a more progressive, representative brand.

Aug 5, 2024 • Hospitality

Rethinking hospitality marketing team deployment - At a time when differentiation is key, using data effectively and collaborating as a cross-functional team are key strategies.

Jul 26, 2024 • Hospitality

Where hotel sales and technology meet - Technology has made it possible for hotel sales, marketing and revenue management functions to become more integrated.

Jul 1, 2024 • Hospitality

Accor uses metaverse for its latest advertising campaign - Understanding the competitive landscape, Accor realized that simply offering financial incentives and using a one-size-fits-all advertising strategy would not be enough.

Jun 20, 2024 • Hospitality