Hospitality CMOs address five key challenges - Brands are innovating with digital storytelling, enhancing the guest experience beyond traditional advertising and tapping into a rich narrative of travel enthusiasm.

Mar 11, 2024 • Hospitality

HSMAI celebrates 67th Annual Adrian Awards - This year, the competition focused on WanderLOVE, highlighting the most creative and successful campaigns that spark a love for travel and ignite a desire for exploration, and celebrated the people behind the work.

Feb 16, 2024 • Hospitality

Moxy Hotels and Sanctuary team up for astrological travel - The hotel group teamed up with Sanctuary, a community of astrology readers, to give travelers the opportunity to take trips that are literally written in the stars.

Feb 12, 2024 • Hospitality

Sales and catering teams are having a moment right now - Meetings are back, but not the way they were before. One major shift is that meeting planners aren’t just meeting planners.

Feb 2, 2024 • Hospitality

Google enforcing new rules for email senders - As of this month, you must authenticate your emails, allow people to unsubscribe easily and keep your spam complaints at bay.

Feb 2, 2024 • Hospitality

Marketing hotels to locals to bridge post-holiday gap - Shoulder-season programming targeting local guests is an effective way to drive local demand as long as it is executed and marketed appropriately.

Jan 11, 2024 • Hospitality

Hotel gift card sales booming - Busiest time the last hour of Christmas Eve, 72% of guests spend more than the value of the gift card.

Dec 19, 2023 • Hospitality

How Hilton maximized results with full-funnel marketing campaigns - Customers are reevaluating their approach to travel, and the hotel brand has been actively engaged in exploring consumer preferences.

Dec 18, 2023 • Hospitality