Re-imagining hotel marketing - As the hospitality industry becomes more competitive, the role of the sales and marketing department has never been more crucial.

Jun 8, 2023 • Hospitality

Marriott wants everyone to know it’s more than just a hotel chain - The company is taking an educational approach to its advertising to showcase the various experiences across its offerings.

May 12, 2023 • Hospitality

A guide to capture more B2B business for your hotel - In today’s ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle.

Apr 18, 2023 • Hospitality

How generative AI will change sales - Digital and inside sales continue to take over many tasks that field salespeople used to do, especially for familiar purchases.

Apr 4, 2023 • Hospitality

How to attract remote workers to your hotel - With remote workers’ flexibility to work outside of their homes, the competition is heating up to reach these travelers.

Apr 3, 2023 • Hospitality

HSMAI: KPIs guide for the hospitality commercial strategist - A resources to assist hoteliers as they develop and align their commercial strategies, distinguishing who should use what measures and when.

Mar 21, 2023 • Hospitality

The evolution of hospitality sales - A diverse task force of HSMAI Rising Sales Leader Council members aligned to explore our industry’s most recent evolution.

Mar 17, 2023 • Hospitality

The barriers to next-level revenue growth for hotels - Freeing up time for commercial team leaders to develop strategies will be key in future-proofing revenue performance in 2023.

Mar 9, 2023 • Hospitality