Demystifying PMax for hotels - PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy.

Aug 27, 2024 • Marketing

Warning of Booking.com holiday home ‘scams’ - Travelers say they were forced to pay for new accommodation, or ended up sleeping in their car, after paying for lets on Booking.com that ‘don’t exist’.

Aug 27, 2024 • Hospitality

How Amex GBT blends AI with agents - To free up human agents for more critical tasks, the world’s largest TMC is using AI to read and respond to trip requests via emails.

Aug 27, 2024 • Travel

TikTok publishes 2024 Holiday Marketing Guide - The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns.

Aug 27, 2024 • Marketing

Building a profitable hotel distribution strategy - Guest lifetime value and ease of booking early in the booking process key factors in hotel distribution strategies.

Aug 27, 2024 • Hospitality

Soft branding emerges as third alternative - The soft-brand movement has come a long way since its early days and has become a strong and exciting trend for both investors and consumers.

Aug 27, 2024 • Hospitality

Accor looks to the future of business travel - The company has joined forces with travel managers from 17 leading corporations to establish the Accor Global Leadership Council.

Aug 26, 2024 • Travel

Do’s and don’ts of using AI to plan your travel - The rules around AI and travel advice are the same as they are everywhere else: Generative AI can be an impressively helpful tool, but it’s not something to rely on entirely.

Aug 26, 2024 • Travel