How TikTok is changing the face of travel - The platform has become a vital factor in the travel industry as 70% of the platform's European audience says they're likely to book a holiday based on recommendations on TikTok.

Nov 19, 2024 • Marketing

What Google's cookie reversal means for travel - Phocuswright examines the significance of this change - both its implications and limitations - and outlines the strategic implications for travel advertisers.

Nov 5, 2024 • Marketing

Breaking free from OTAs with paid search - With a strategic approach to people searching their market for rooms, hotels can engage potential guests before they notice or book through OTAs.

Oct 23, 2024 • Marketing

Travel media network ad spending exceeds $2 billion in 2024 - Travel is becoming a significant sector in commerce media, representing the latest non-retail industry eager to capitalize on the advertising model that has proven to be profitable for retailers.

Oct 23, 2024 • Marketing

How the TikTok algorithm works - Giraffe Social Media has created an overview of the key factors that influence the TikTok algorithm, along with key usage statistics and insights.

Oct 21, 2024 • Marketing

What’s next for Google Travel? - SEO is constantly evolving, and Google Travel will be no exception to these changes.

Oct 17, 2024 • Marketing

Strategies for hotels to use influencer marketing to drive brand growth - In today's competitive hospitality market, hotels are increasingly turning to influencer marketing to increase brand awareness and drive bookings.

Oct 11, 2024 • Marketing

How AI search platforms could transform travel marketing - As the focus shifts to click-less results, organic search will change and listings will move down over time.

Oct 9, 2024 • Marketing