Google's search dominance in travel faces new challenges - eMarketer predicts that Google's U.S. search ad market share will fall below 50% by 2025, even before OpenAI adds advertising.

Dec 11, 2024 • Marketing

How Google Business posts may increase your hotel’s visibility - Google Business posts are an easy and flexible way to promote your hotel's events, offers, and features.

Dec 6, 2024 • Marketing

Marketing, demand and digital change: How can hotels adapt? - How can hotels use digital tools and emerging trends to stay competitive and drive bookings?.

Dec 4, 2024 • Marketing

Google on generative AI, voice and the future of travel search - The new age of search will embrace generative artificial intelligence and voice search and will be laser-focused on working with partners.

Dec 4, 2024 • Marketing

Google to test plain ‘blue link’ results for hotel searches - In response to complaints about its compliance with the Digital Markets Act, the company is adjusting its search results in the European Union.

Nov 28, 2024 • Marketing

Google to tweak search results in Europe - Google plans to adjust how platforms like Booking.com and Airbnb appear in European search results to comply with the Digital Markets Act.

Nov 28, 2024 • Marketing

How TikTok is changing the face of travel - The platform has become a vital factor in the travel industry as 70% of the platform's European audience says they're likely to book a holiday based on recommendations on TikTok.

Nov 19, 2024 • Marketing

What Google's cookie reversal means for travel - Phocuswright examines the significance of this change - both its implications and limitations - and outlines the strategic implications for travel advertisers.

Nov 5, 2024 • Marketing