Top trends shaping digital hotel marketing in 2025 - Personalizing marketing based on guest preferences and past interactions will continue to be a top priority for hotel marketing teams.

Jan 23, 2025 • Marketing

Travel marketers on the future of Google - Shifting search preferences among younger users and regulatory scrutiny are key challenges for the search giant.

Jan 16, 2025 • Marketing

TikTok Ban: What it means for the travel industry - TikTok faced U.S. Supreme Court scrutiny over a potential ban that could disrupt the travel industry's multibillion-dollar social media strategies.

Jan 13, 2025 • Marketing

TikTok launches new travel-focused ad product for brands - The company's move into travel-specific advertising signals its growing influence in the industry and challenges the perception that it's only for Gen Z dance videos.

Jan 13, 2025 • Marketing

Google's search dominance in travel faces new challenges - eMarketer predicts that Google's U.S. search ad market share will fall below 50% by 2025, even before OpenAI adds advertising.

Dec 11, 2024 • Marketing

How Google Business posts may increase your hotel’s visibility - Google Business posts are an easy and flexible way to promote your hotel's events, offers, and features.

Dec 6, 2024 • Marketing

Marketing, demand and digital change: How can hotels adapt? - How can hotels use digital tools and emerging trends to stay competitive and drive bookings?.

Dec 4, 2024 • Marketing

Google on generative AI, voice and the future of travel search - The new age of search will embrace generative artificial intelligence and voice search and will be laser-focused on working with partners.

Dec 4, 2024 • Marketing