TikTok’s growing role in travel - The platform is no longer just the home of viral dance challenges and lip-sync videos - it’s becoming a significant player in the travel industry.

Feb 11, 2025 • Marketing

Google Search Ads is now connected to Travel Feeds - The new feature simplifies campaign management, boosts ad visibility, and drives more bookings by delivering timely, relevant information to potential guests.

Feb 11, 2025 • Marketing

Google Search testing ‘AI Mode’ - AI Overviews have already significantly reduced click-through rates from Google to websites. Could AI Mode further worsen this trend?.

Feb 10, 2025 • Marketing

How to optimize your hotel for AI search - By enhancing your hotel's online presence, you increase your chances of ranking higher when potential guests use AI tools to plan their travel.

Feb 5, 2025 • Marketing

OpenAI's impact on travel search and marketing - Does everybody understand that Google search is fundamentally dead within the next seven years? That everyone is going to AI?.

Feb 4, 2025 • Marketing

Google search trends for restaurants to watch in 2025 - Google recently brought together food industry leaders to share the latest trends in restaurant search and digital marketing.

Feb 4, 2025 • Marketing

Marketers prepare for fragmented search ad landscape - Social media platforms are becoming popular search destinations, with TikTok emerging as a major hub for product reviews and other search queries.

Feb 4, 2025 • Marketing

How TikTok helps travel brands tap into Q5 - For travel brands, the weeks following the holidays and moving into the new year represent a unique marketing window.

Jan 24, 2025 • Marketing