How to optimize your hotel’s Google Knowledge Panel - A practical guide to enhance visibility, build trust, and convert search Traffic into bookings using Google’s most visible real estate.

Apr 21, 2025 • Marketing

The end of the click - How zero-click search is shaping the future of brand visibility and consumer decision-makin.

Apr 14, 2025 • Marketing

The new playbook of travel marketing - How brands are engaging travelers before they search and creating emotional connections beyond visuals.

Apr 14, 2025 • Marketing

How visual search is reshaping travel discovery - The travel industry is experiencing a significant transformation as AI and visual search emerge as key players in how people discover and plan their travels.

Apr 10, 2025 • Marketing

How AI became essential for marketers - Using AI has rapidly evolved from an esoteric skill confined to data science and digital media teams into a technology marketers can access directly.

Apr 9, 2025 • Marketing

Instagram eyes the search game - The company admits the app’s search needs work as Instagram moves to compete with TikTok and win over Gen Z.

Apr 9, 2025 • Marketing

Why hoteliers must bid on their own brand terms - Protecting your direct bookings from OTA hijacking in the Google search battlefield.

Apr 8, 2025 • Marketing

The new challenges of email deliverability - How Gmail’s enhanced spam controls and Apple’s iOS updates are impacting inbox placement - and what your business can do to adapt.

Apr 7, 2025 • Marketing