AI in travel marketing use sparks backlash - As some travelers turn to AI for inspiration, Icelandair pushes for authenticity in destination marketing with a bold new campaign.

Apr 1, 2025 • Marketing

Google’s new travel AI features could drive major growth in search volume - According to analysts, the new AI enhancements boost user engagement and diversify queries, creating greater opportunities for monetization.

Apr 1, 2025 • Marketing

Sofitel makes a stylish TikTok debut - A playful video series redefines luxury hospitality storytelling for a new generation of travelers.

Mar 27, 2025 • Marketing

The anatomy of restaurant hype - How reviews, influencers, Michelin stars, and social media buzz shape the success (or failure) of the UK’s buzziest tables.

Mar 24, 2025 • Marketing

Social Media in 2025: The ultimate game changer for hotel marketing - Mastering short videos, leveraging AI, and embracing authenticity will differentiate successful brands in a crowded digital space.

Mar 12, 2025 • Marketing

Meta and Google’s AI ad play - How AI-generated ads are supercharging profits and locking advertisers into their ecosystems.

Mar 10, 2025 • Marketing

How social video is reshaping travel planning - From inspiration to booking - why travelers and brands are turning to TikTok for authentic travel experiences.

Mar 10, 2025 • Marketing

Google on how to capture people’s attention in the AI era - How AI-powered personalization and strategic engagement are transforming the way brands connect with audiences.

Mar 7, 2025 • Marketing