Google: A consumer-focused marketing strategy needs privacy at the forefront - Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company.
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The benefits of owning your data vs. the traditional agency model - The benefits of owning your data vs. the traditional agency model.
Jun 21, 2023 • Marketing
Why Marketing ChatGPT is not ready for primetime - Marketing ChatGPT is the latest form of conversational AI to help accomplish repetitive marketing functions.
Feb 6, 2023 • Marketing
How travel brands can activate first-party data - Travel needs to learned to use first-party data in sophisticated ways to create a personalized, seamless customer experience.
Jan 30, 2023 • Marketing
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