How AI became essential for marketers - Using AI has rapidly evolved from an esoteric skill confined to data science and digital media teams into a technology marketers can access directly.

Apr 9, 2025 • Marketing

Google: A consumer-focused marketing strategy needs privacy at the forefront - Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company.

Feb 13, 2024 • Marketing

The benefits of owning your data vs. the traditional agency model - The benefits of owning your data vs. the traditional agency model.

Jun 21, 2023 • Marketing

Why Marketing ChatGPT is not ready for primetime - Marketing ChatGPT is the latest form of conversational AI to help accomplish repetitive marketing functions.

Feb 6, 2023 • Marketing

How travel brands can activate first-party data - Travel needs to learned to use first-party data in sophisticated ways to create a personalized, seamless customer experience.

Jan 30, 2023 • Marketing