Strategies for successful luxury hotel marketing - Although many luxury hotels use similar marketing tactics, a personalized approach, storytelling and emphasizing value over price can give you an edge.

Jun 6, 2024 • Marketing

How regional resorts navigate distribution deals with global hotel brands - Resorts that mix global brands’ distribution with third-party management models can lead to higher profitability margins, but navigating that relationship is often fraught.

Feb 28, 2024 • Marketing

How digital brand experience is changing hotel marketing - A well-crafted digital brand experience leaves a positive and lasting impression on every user.

Jan 29, 2024 • Marketing

Digital travel marketing 2024 - With a shift in focus and new tools at our fingertips, 2024 promises to be an exciting year in digital travel marketing.

Jan 17, 2024 • Marketing

How do you know when it’s time for a re-brand? - Four common indicators hoteliers should consider when deciding on a re-brand.

Jan 3, 2024 • Marketing

Airbnb on returning to big, bold campaigns owning the brand narrative - In the wake of data privacy initiatives muddying digital targeting capabilities, some companies pivot to become less reliant on targeting customers via third-party cookies.

Dec 12, 2023 • Marketing

Black Friday travel trends - Black Friday has become a global shopping extravaganza, with Cyber Monday extending the shopping fest into the online realm, also for the travel industry.

Nov 22, 2023 • Marketing

Hotels drive demand by marketing to social, niche groups - Hotels are paying much more attention to marketing to niche groups of guests.

Nov 8, 2023 • Marketing