Hotels drive demand by marketing to social, niche groups - Hotels are paying much more attention to marketing to niche groups of guests.

Nov 8, 2023 • Marketing

Hilton. For the Stay - One year after launching the hospitality brand’s successful first‑ever global brand platform, CMO Mark Weinstein and VP Daniel Reynolds share the story behind The Stay.

Oct 13, 2023 • Marketing

The new non-negotiable marketing skills according to Booking.com - Arjan Dijk has presided over Booking.com’s most significant campaigns to date and sets out what it takes to cut it as a CMO today – hint its ‘numbers, numbers, numbers’.

Oct 10, 2023 • Marketing

Solving hotel marketing challenges with a first-party data strategy - While first-party data is important, deploying a strategy can be challenging.

Mar 28, 2023 • Marketing

Spring break travel 2023 - With time winding down, short term booking windows will see an aggressive increase in demand and booking volume.

Mar 1, 2023 • Marketing

How to adapt to the digitization of hospitality - Digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers.

Feb 28, 2023 • Marketing