Let's debunk some TikTok myths - The common misconception is that TikTok is an app for kids to post dances and lip-synching videos, not hotels looking to reach adult consumers.

Mar 8, 2024 • Marketing

A decade of Google 'Premier Partner' status - Screen Pilot has achieved 2024 Premier Partner status in the Google Partners program.

Mar 6, 2024 • Marketing

Is the AI boom stealing your hotel's guests? - AI assistants are often adept at handling basic informational queries, potentially answering guest requests directly in the chat results, bypassing your website.

Mar 5, 2024 • Marketing

Google explains how its search engine crawls the web - The latest video comes after Google launched the educational “How Search Works” series last week to shed light on the search and indexing processes.

Feb 28, 2024 • Marketing

How regional resorts navigate distribution deals with global hotel brands - Resorts that mix global brands’ distribution with third-party management models can lead to higher profitability margins, but navigating that relationship is often fraught.

Feb 28, 2024 • Marketing

Google Europe hotel search hijacking bug - Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites.

Feb 27, 2024 • Marketing

Are you tracking in-store restaurant visits on Google? - Google’s new tool attempts to fill the gaps by giving hoteliers greater visibility into their Google Ad Performance.

Feb 23, 2024 • Marketing

TikTok provides creative strategy tips in new guide - Get inspired, generate video concepts, and create content to captivate your audiences with TikTok’s guide to Ideation.

Feb 20, 2024 • Marketing