Google: A consumer-focused marketing strategy needs privacy at the forefront - Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company.

Feb 13, 2024 • Marketing

A week with Apple's Vision Pro - What the Vision Pro could contribute to the world of marketing and commercial creativity.

Feb 12, 2024 • Marketing

Google Bard rebrands as ‘Gemini’ - Google has announced the launch of its next generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”.

Feb 9, 2024 • Marketing

Google shifting to AI-powered bidding for Hotel Ads - The company is retiring its commission-based bidding for Hotel Ads in October 2024, replacing it with tROAS and Performance Max.

Feb 8, 2024 • Marketing

State of email in 2024 - The annual email marketing report with expert tips, industry stats, and data-driven forecasts for sending better emails in 2024.

Feb 5, 2024 • Marketing

Google launches new hotel result pages in Europe - Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA).

Feb 2, 2024 • Marketing

Google updates restaurants 'Menu Highlights' section - Google has launched a new feature for restaurants to make corrections and updates to the feedback customers leave about their menus and dishes.

Feb 2, 2024 • Marketing

How digital brand experience is changing hotel marketing - A well-crafted digital brand experience leaves a positive and lasting impression on every user.

Jan 29, 2024 • Marketing