Your hotel’s guide to capture more bookings with email - This guide explores the impact that email marketing can have across the entire customer journey with real-life examples.

Feb 15, 2024 • Marketing

Email marketing trends for 2024 - As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business.

Feb 15, 2024 • Marketing

Google: A consumer-focused marketing strategy needs privacy at the forefront - Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company.

Feb 13, 2024 • Marketing

Alternatives to Google’s CPA bidding model for hotels - As Google kills metasearch commission models, hotels now face a critical decision regarding their digital marketing strategy.

Feb 13, 2024 • Marketing

A week with Apple's Vision Pro - What the Vision Pro could contribute to the world of marketing and commercial creativity.

Feb 12, 2024 • Marketing

Google Bard rebrands as ‘Gemini’ - Google has announced the launch of its next generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”.

Feb 9, 2024 • Marketing

Google shifting to AI-powered bidding for Hotel Ads - The company is retiring its commission-based bidding for Hotel Ads in October 2024, replacing it with tROAS and Performance Max.

Feb 8, 2024 • Marketing

State of email in 2024 - The annual email marketing report with expert tips, industry stats, and data-driven forecasts for sending better emails in 2024.

Feb 5, 2024 • Marketing