How Google's elimination of cookies affects hotel marketers - The "Cookie Apocalypse" is upon us, and hotel marketing and distribution experts should prepare for what's to come.

Jan 18, 2024 • Marketing

Google enhances vacation rental listings - Primary enhancement in Google’s update is the introduction of structured data markup, a feature particularly advantageous for smaller vacation rental partners.

Jan 18, 2024 • Marketing

Digital travel marketing 2024 - With a shift in focus and new tools at our fingertips, 2024 promises to be an exciting year in digital travel marketing.

Jan 17, 2024 • Marketing

TikTok: The Gen Z search engine - When Google CEO Sundar Pichai said "competition comes from nowhere" during a conference in California, he was referring to TikTok.

Jan 17, 2024 • Marketing

How brands will work with creators in 2024 - Shifting consumer preferences could change how brands show up, while social commerce and artificial intelligence may yield fresh opportunities.

Jan 15, 2024 • Marketing

Choice Hotels launched its largest multichannel marketing campaign - 'A Stay for Any You' highlights Choice's diverse portfolio of hotel brands ensuring travelers can find the right hotel for any occasion.

Jan 9, 2024 • Marketing

How do you know when it’s time for a re-brand? - Four common indicators hoteliers should consider when deciding on a re-brand.

Jan 3, 2024 • Marketing

People are tired of being talked at - Tailored messaging helps brands stand out in the crowded landscape of social media and generic email campaigns.

Jan 3, 2024 • Marketing