How do you know when it’s time for a re-brand? - Four common indicators hoteliers should consider when deciding on a re-brand.

Jan 3, 2024 • Marketing

2023 at Google - A look back at 2023 at Google, from AI announcements to hardware launches and more.

Dec 21, 2023 • Marketing

Airbnb on returning to big, bold campaigns owning the brand narrative - In the wake of data privacy initiatives muddying digital targeting capabilities, some companies pivot to become less reliant on targeting customers via third-party cookies.

Dec 12, 2023 • Marketing

Refining SEM strategies for full-funnel hotel marketing - Advertisers must now navigate a landscape where capturing bookings requires greater effort by optimizing strategies to align with the evolving consumer journey.

Dec 11, 2023 • Marketing

TikTok's 'What's Next 2024 Trend Report' - Annual prediction report provides insights into key trends of note for marketers, based on platform usage behaviors, user surveys, and internal research.

Dec 7, 2023 • Marketing

How a small travel blog gained Google topical authority - It's better to focus on a topic to demonstrate your expertise than to write a blog where you cover a lot of different topics all at once.

Dec 5, 2023 • Marketing

The tragedy of Google Search - With a landmark antitrust trial under way, a giant of the modern web is buckling under its own weight.

Dec 5, 2023 • Marketing

Meta to launch Threads in the EU before the end of the year - Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships.

Dec 5, 2023 • Marketing