Refining SEM strategies for full-funnel hotel marketing - Advertisers must now navigate a landscape where capturing bookings requires greater effort by optimizing strategies to align with the evolving consumer journey.

Dec 11, 2023 • Marketing

TikTok's 'What's Next 2024 Trend Report' - Annual prediction report provides insights into key trends of note for marketers, based on platform usage behaviors, user surveys, and internal research.

Dec 7, 2023 • Marketing

How a small travel blog gained Google topical authority - It's better to focus on a topic to demonstrate your expertise than to write a blog where you cover a lot of different topics all at once.

Dec 5, 2023 • Marketing

The tragedy of Google Search - With a landmark antitrust trial under way, a giant of the modern web is buckling under its own weight.

Dec 5, 2023 • Marketing

Meta to launch Threads in the EU before the end of the year - Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships.

Dec 5, 2023 • Marketing

Google on the psychology of luxury travel - An in-depth look on how luxury travel brands generate qualified leads and direct bookings via scalable luxury personas.

Dec 1, 2023 • Marketing

How modern technology is rewriting the rules of marketing - From the rise of social media platforms to the shift to transparent marketing, these tools have shaped today's digital marketing space.

Nov 30, 2023 • Marketing

Google Search Generative Experience's impact on search - SGE offers users an interactive, conversational approach to search queries, incorporating multimedia elements for a more nuanced experience.

Nov 29, 2023 • Marketing