Hotels drive demand by marketing to social, niche groups - Hotels are paying much more attention to marketing to niche groups of guests.

Nov 8, 2023 • Marketing

The people who ruined the internet - Anyone who thought the internet was already saturated with SEO-oriented content should buckle up.

Nov 6, 2023 • Marketing

Carnival Cruise Lines discovers the power of ‘granfluencers’ - The cruise lines teamed up with the retiree-focused TikTok group, Retirement House, to engage a multi-generational audience in an innovative manner.

Nov 6, 2023 • Marketing

Expedia threatens ‘revolt’ over ads on Google search - The company expressed its strong disapproval of Google‘s recent decision to increase the number of ads on its search results page.

Nov 3, 2023 • Marketing

Introducing Google's new, AI-powered search generative experience - A first look for hotel and resort teams and what the evolution of search means for hospitality.

Oct 31, 2023 • Marketing

Hilton. For the Stay - One year after launching the hospitality brand’s successful first‑ever global brand platform, CMO Mark Weinstein and VP Daniel Reynolds share the story behind The Stay.

Oct 13, 2023 • Marketing

UK watchdog comes down on Accor over TikTok post - The post by an Accor contracted influencer received complaints for not being obviously identifiable as a marketing communication.

Oct 11, 2023 • Marketing

The new non-negotiable marketing skills according to Booking.com - Arjan Dijk has presided over Booking.com’s most significant campaigns to date and sets out what it takes to cut it as a CMO today – hint its ‘numbers, numbers, numbers’.

Oct 10, 2023 • Marketing