Google on the psychology of luxury travel - An in-depth look on how luxury travel brands generate qualified leads and direct bookings via scalable luxury personas.

Dec 1, 2023 • Marketing

How modern technology is rewriting the rules of marketing - From the rise of social media platforms to the shift to transparent marketing, these tools have shaped today's digital marketing space.

Nov 30, 2023 • Marketing

Google Search Generative Experience's impact on search - SGE offers users an interactive, conversational approach to search queries, incorporating multimedia elements for a more nuanced experience.

Nov 29, 2023 • Marketing

Black Friday travel trends - Black Friday has become a global shopping extravaganza, with Cyber Monday extending the shopping fest into the online realm, also for the travel industry.

Nov 22, 2023 • Marketing

Travel is social - the booking process must be too - Already popular within retail, the travel industry is behind the curve in realizing the potential that social commerce possesses.

Nov 15, 2023 • Marketing

How influencer content is reaping rewards for travel companies - New study analyzes the typical profile, expectations, and results driving social marketing success in travel.

Nov 13, 2023 • Marketing

Hotels drive demand by marketing to social, niche groups - Hotels are paying much more attention to marketing to niche groups of guests.

Nov 8, 2023 • Marketing

The people who ruined the internet - Anyone who thought the internet was already saturated with SEO-oriented content should buckle up.

Nov 6, 2023 • Marketing