Black Friday travel trends - Black Friday has become a global shopping extravaganza, with Cyber Monday extending the shopping fest into the online realm, also for the travel industry.

Nov 22, 2023 • Marketing

Travel is social - the booking process must be too - Already popular within retail, the travel industry is behind the curve in realizing the potential that social commerce possesses.

Nov 15, 2023 • Marketing

How influencer content is reaping rewards for travel companies - New study analyzes the typical profile, expectations, and results driving social marketing success in travel.

Nov 13, 2023 • Marketing

Hotels drive demand by marketing to social, niche groups - Hotels are paying much more attention to marketing to niche groups of guests.

Nov 8, 2023 • Marketing

Carnival Cruise Lines discovers the power of ‘granfluencers’ - The cruise lines teamed up with the retiree-focused TikTok group, Retirement House, to engage a multi-generational audience in an innovative manner.

Nov 6, 2023 • Marketing

The people who ruined the internet - Anyone who thought the internet was already saturated with SEO-oriented content should buckle up.

Nov 6, 2023 • Marketing

Expedia threatens ‘revolt’ over ads on Google search - The company expressed its strong disapproval of Google‘s recent decision to increase the number of ads on its search results page.

Nov 3, 2023 • Marketing

Introducing Google's new, AI-powered search generative experience - A first look for hotel and resort teams and what the evolution of search means for hospitality.

Oct 31, 2023 • Marketing