Hilton. For the Stay - One year after launching the hospitality brand’s successful first‑ever global brand platform, CMO Mark Weinstein and VP Daniel Reynolds share the story behind The Stay.

Oct 13, 2023 • Marketing

UK watchdog comes down on Accor over TikTok post - The post by an Accor contracted influencer received complaints for not being obviously identifiable as a marketing communication.

Oct 11, 2023 • Marketing

The new non-negotiable marketing skills according to Booking.com - Arjan Dijk has presided over Booking.com’s most significant campaigns to date and sets out what it takes to cut it as a CMO today – hint its ‘numbers, numbers, numbers’.

Oct 10, 2023 • Marketing

Ritz-Carlton showcases guests' self-enrichment in brand refresh - “Leave Better” complements other initiatives being undertaken by the company that are meant to give consumers a different perception of the brand.

Oct 3, 2023 • Marketing

Travel SEO in a world of AI “answer engines” - Expect a world with vastly fewer organic search clicks once Google starts to answer informational queries itself.

Oct 2, 2023 • Marketing

Travel is now a content art form - Pinterest head of travel Ash Rajawat says helping consumers find inspiration should be the ultimate goal for travel brands.

Sep 26, 2023 • Marketing

How travel brands can inspire wanderlust on TikTok - TikTok's thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.

Sep 19, 2023 • Marketing

Effective B2B hotel marketing strategies on LinkedIn - On LinkedIn's 20th anniversary, let's explore its impact on modern B2B marketing and sales, and how to make the most of it.

Sep 15, 2023 • Marketing