Google on how to measure marketing performance in the travel industry - Travel demand can be highly unpredictable, making it difficult to measure the true impact of your marketing.

Aug 25, 2023 • Marketing

How travel startups use social media - Social media is the new SEO, and travelers search on Instagram and TikTok before Google.

Aug 25, 2023 • Marketing

Travel sector fastest-growing in digital ad spend - Increases in digital travel spend has fueled double-digit increases in digital ads by the sector.

Aug 23, 2023 • Marketing

TikTok publishes new travel marketer playbook - The new guide is designed to assist travel-related businesses in capitalizing on the app's growing interest in vacations.

Aug 16, 2023 • Marketing

The digital landscape and travel content consumption - Content consumption habits have changed in recent years, partly due to the complexity of the digital travel landscape.

Aug 8, 2023 • Marketing

Using TikTok for travel tips - While many videos on the app can serve as inspiration for travel destinations, users should always do their own research.

Jul 26, 2023 • Marketing

Expedia's road less travelled - A charismatic spot for the OTA portrays the adventures of a plethora of tourists from the unique perspective of their suitcases.

Jul 25, 2023 • Marketing

Marketing to millenial travelers: 5 strategies for hotels - The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must.

Jul 14, 2023 • Marketing